Meet The Beta Brands for Our New Shopify Marketing App divider-vertical

Meet The Beta Brands for Our New Shopify Marketing App

We brought together some of the world's best purpose-driven Shopify stores to test out our new Shopify Marketing app in our beta! Here's the scoop on all their social missions and why they decided to join the Because beta program.

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Why (and How) Shopify Store Owners Should Ditch their ‘About Us’ Page

Consumers today want to buy from brands that can help them make a difference. You already have an awesome mission to help your consumers do so, but your site visitors have to look on a back page of your site somewhere or deep in the product description to know that. So, they assess you off features, price, or convenience instead. Here's how you can ditch your About Us page...

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Starter Kit for a Sustainable Shopify Store

Starting your Shopify store can be overwhelming, especially if it’s a sustainable one. Luckily, we’ve got you covered. First things first, make sure your mission is clear. Brands that try to jump onto popular causes are quickly exposed by skeptical consumers. To avoid being seen as inauthentic, make sure your mission is core to your roots, your brand, and your customers. 

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5 tips for choosing the right social mission for your business

We want to feature a story to answer this question of: How do you choose the right social mission for your business? This story will take us right into the heat of Houston, Texas (insert bad Texan accent imitation here 😹) to learn about Burcheyes, a company with a pretty awesome social mission. This story provides us with five social mission secrets that will help you answer the question:

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