Meet The Beta Brands for Our New Shopify Marketing App divider-vertical

Meet The Beta Brands for Our New Shopify Marketing App

We brought together some of the world's best purpose-driven Shopify stores to test out our new Shopify Marketing app in our beta! Here's the scoop on all their social missions and why they decided to join the Because beta program.

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Why (and How) Shopify Store Owners Should Ditch their ‘About Us’ Page

Consumers today want to buy from brands that can help them make a difference. You already have an awesome mission to help your consumers do so, but your site visitors have to look on a back page of your site somewhere or deep in the product description to know that. So, they assess you off features, price, or convenience instead. Here's how you can ditch your About Us page...

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Starter Kit for a Sustainable Shopify Store

Starting your Shopify store can be overwhelming, especially if it’s a sustainable one. Luckily, we’ve got you covered. First things first, make sure your mission is clear. Brands that try to jump onto popular causes are quickly exposed by skeptical consumers. To avoid being seen as inauthentic, make sure your mission is core to your roots, your brand, and your customers. 

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How brands can become allies in cause conversations

The first six months of 2020 have rocked the world and made it abundantly clear that organizations and brands must be nimble enough to respond, because people expect more. So how do brands navigate the tumultuous landscape of cause conversations? When should they get involved, and what should that look like? Below, some advice.

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COVID-19 creates opportunities for brand belief sharing

​In the middle of the COVID-19 pandemic, businesses are scrambling to figure out what they believe in. What they stand for. Consumers are standing by waiting. Listening for their response. And judging whether it was the right one. A response based not only on their own personal beliefs, but also on what the brand has historically said they stand for.

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5 tips for choosing the right social mission for your business

We want to feature a story to answer this question of: How do you choose the right social mission for your business? This story will take us right into the heat of Houston, Texas (insert bad Texan accent imitation here 😹) to learn about Burcheyes, a company with a pretty awesome social mission. This story provides us with five social mission secrets that will help you answer the question:

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5 E-Commerce Retailers That Are Giving Back

At a time when personal safety is at its peak priority, e-commerce is dominating the consumer market. Some retailers have taken this opportunity to give back in ways that parallel the missions of their companies. Check out these brands that have mastered the art of giving back.

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